Everything We Did Wrong to Do Accessibility Right at BuzzFeed

Tuesday, June 01, 2021 - 10:30 am11:15 am

Plum Ertz, Ro, and Jack Reid, BuzzFeed


Over the past two years, BuzzFeed's main hub of "listicles" and quizzes has been picked apart by third-party auditors and mindfully reconstructed to meet WCAG 2.1 AA accessibility success criteria by its tech team. From day one, the remediation and certification process was a case study in building accessibility from solid moral grounds and shaky organizational ones. Our team is proud of our work, but we did quite a bit wrong to get it right. In this talk, we'll share what we've learned from our mistakes so that you can avoid the same ones on your own compliance journey, and set yourself up for long-term success in building accessible culture.

Plum Ertz, Ro

Plum Ertz (she/her) is a software engineer, baker of noms, and casual economist. Her main areas of expertise are on the front end, with a focus on accessibility and web standards. Plum is currently tackling accessibility and product growth in the patient experience as a Senior Engineering Manager at Ro.

Jack Reid, BuzzFeed

Jack Reid (he/him) is a software engineer living in South London. He spends most of his time worrying about accessibility or playing with his cat. He's currently Engineering Manager at BuzzFeed.

@conference {272775,
author = {Plum Ertz and Jack Reid},
title = {Everything We Did Wrong to Do Accessibility Right at {BuzzFeed}},
year = {2021},
publisher = {USENIX Association},
month = jun

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