Inclusive persuasion for security software adoption

Using security software such as anti-virus, firewalls, and certain browser add-ons helps users stay safe on the Internet. As part of the ongoing CRISP project (Communicating Risk in Internet Security and Privacy), we conducted a user study across a wide range of computer proficiency levels, in a marginalized community and in a private university, to better understand all community members' interactions with computers and the Internet in terms of security and privacy. We interviewed 44 participants at the public computer lab in a marginalized community, and also interviewed 33 university students. In this paper, we report our preliminary quantitative and qualitative findings on what factors may affect the decision to adopt security software.