The Privacy Policy Paradox

Authors: 

Rena Coen, Jennifer King, and Richmond Wong, University of California, Berkeley

Abstract: 

There have been multiple studies exploring the content and efficacy of privacy policies. However, to date no one has examined them from the angle we are proposing for this study: to determine whether the presence of a privacy policy link on a website has any significant influence on one's willingness to disclose personal information. Our study intends to examine whether the link itself acts as a trust heuristic without testing a respondent's comprehension or opinion about the privacy policy itself. In this paper, we discuss a study currently in progress to examine this question.

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Coen PDF
BibTeX
@inproceedings {197912,
author = {Rena Coen and Jennifer King and Richmond Wong},
title = {The Privacy Policy Paradox},
booktitle = {Twelfth Symposium on Usable Privacy and Security ({SOUPS} 2016)},
year = {2016},
address = {Denver, CO},
url = {https://www.usenix.org/conference/soups2016/workshop-program/wpi/presentation/coen},
publisher = {{USENIX} Association},
}
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