Rena Coen, Jennifer King, and Richmond Wong, University of California, Berkeley
Abstract:
There have been multiple studies exploring the content and efficacy of privacy policies. However, to date no one has examined them from the angle we are proposing for this study: to determine whether the presence of a privacy policy link on a website has any significant influence on one's willingness to disclose personal information. Our study intends to examine whether the link itself acts as a trust heuristic without testing a respondent's comprehension or opinion about the privacy policy itself. In this paper, we discuss a study currently in progress to examine this question.
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