Strategic Storytelling

Wednesday, December 7, 2016 - 11:45am12:30pm

Jessica Hilt, University of California, San Diego

Abstract: 

We often want to convince someone to approve a budget item or understand a decision but fail to persuade them with data alone. "Storytelling" is becoming a hot, new business term but unless you’re launching a Kickstarter campaign, it might be hard to understand how it applies to day-to-day business. This talk explains IT storytelling but fills in the gap between "buzzword" and practical application by providing step-by-step advice on how to use storytelling in projects, meetings, and interviews to persuade, enlighten, and motivate others.

Jessica Hilt, University of California, San Diego

Jessica Hilt is a geek and a writer. She is the technical outreach strategist for the University of California, San Diego. Prior to UCSD, she worked in data and politics for CompleteCampaigns.com and Aristotle, Inc. For the nonprofit So Say We All, she teaches and coaches storytelling for the stage. Her work has appeared in Bourbon Penn magazine, on stage at The Old Globe, and in various bars around town—with or without provocation.

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BibTeX
@conference {201490,
author = {Jessica Hilt},
title = {Strategic Storytelling},
year = {2016},
address = {Boston, MA},
publisher = {{USENIX} Association},
month = dec,
}

Presentation Video 

Presentation Audio