Rena Coen, Jennifer King, and Richmond Wong, University of California, Berkeley
There have been multiple studies exploring the content and efficacy of privacy policies. However, to date no one has examined them from the angle we are proposing for this study: to determine whether the presence of a privacy policy link on a website has any significant influence on one's willingness to disclose personal information. Our study intends to examine whether the link itself acts as a trust heuristic without testing a respondent's comprehension or opinion about the privacy policy itself. In this paper, we discuss a study currently in progress to examine this question.
USENIX is committed to Open Access to the research presented at our events. Papers and proceedings are freely available to everyone once the event begins. Any video, audio, and/or slides that are posted after the event are also free and open to everyone. Support USENIX and our commitment to Open Access.
BibTeX
@inproceedings {197912,
author = {Rena Coen and Jennifer King and Richmond Wong},
title = {The Privacy Policy Paradox},
booktitle = {Twelfth Symposium on Usable Privacy and Security (SOUPS 2016)},
year = {2016},
address = {Denver, CO},
url = {https://www.usenix.org/conference/soups2016/workshop-program/wpi/presentation/coen},
publisher = {USENIX Association},
month = jun
}
