SREcon23 Americas Exhibitor Services

Show services provided by TriCord, who will handle custom booth graphics, monitor orders, additional furnishings and shipping logistics.

Exhibitor Services Contact:
(831) 883-8600


Hyatt Regency Santa Clara
5101 Great America Parkway
Santa Clara, CA 95054

Note: This is not the shipping address. This will be provided at a later date via TriCord.

Important Dates and Deadlines

(All times listed are local time)

  • Hotel Discount Deadline: Monday, February 27, 2023
  • Early Bird Registration Deadline: Monday, February 27, 2023
  • TriCord Booth Graphics Submission Deadline: Tuesday, February 21, 2023
    Graphics submitted after this date are subject to a 25% late fee
  • Monitor Rental Discount Deadline: Tuesday, February 21, 2023
  • SmartCity Internet/Ethernet order discount deadline: Monday, March 6, 2023
  • Advanced freight receiving window: Thursday, February 16–Thursday, March 16, 2023
  • Direct to showsite shipping date: Monday, March 20, 2023 between 12:00 pm–8:00 pm
    Note anything received after 4:30 pm will incur Overtime fees. We recommend shipping to the advance warehouse.
  • Exhibitor Move In: Tuesday, March 21, 2023, 8:00 AM- 10:00 AM
  • Showcase hours:
    • Tues, March 21: 10:00 AM - 6:30 PM 
    • Wed, March 22: 08:00 AM - 5:30 PM 
    • Thur, March 23: 08:00 AM - 2:00 PM
  • Exhibitor Move Out: Thursday, March 23 2:30 PM - 4:00 PM

Exhibit Schedule

Exhibits will remain open over the course of the event. Peak traffic is expected just before and after sessions, during lunches and breaks, and the Happy Hour after sessions. Note that exhibits will be closed during the reception.

All times subject to change pending the final program.

Monday, March 20

  • Early exhibitor set-up in Hyatt Regency, Grand Ballrooms (CDE): 8:00 pm–10:00 pm

Tuesday, March 21

  • Exhibitor Setup: 7:00 am–10:00 am
  • Exhibit Hours: 10:00 am–6:30 pm
  • Showcase Happy Hour in Grand Ballrooms after sessions: 5:30 pm -6:30 pm

Wednesday, March 22

  • Exhibit hours: 8:00 am–5:30 pm

Thursday, March 23

  • Exhibit hours: 8:00 am–2:00 pm
  • Exhibitor Dismantle: 2:30 pm–4:00 pm

Booth Details

Each booth will include:

  • Access to power and electrical strip
  • Conference WiFi
  • Your company logo (the same logo on the website) on your booth - see the Exhibitor Services Kit for full details.
    Optional: Custom graphics requests may be submitted to TriCord.


Exhibits and all major catering will be in the Grand Ballrooms of the Hyatt Regency.


USENIX provides free WiFi access to all of our attendees and exhibitors. We cannot guarantee the quality and seamless connectivity in the exhibit hall, and we strongly recommend that all exhibitors who will need internet access for demos or displays, order an ethernet drop – order form coming soon! Orders will be due Monday, March 6.


All booths are equipped with access to an electric drop and power strip. If you need to order additional power for any reason, please refer to the Exhibitor Kit.

Monitor Rental

Monitors can be rented via the Exhibitor Kit, either for tabletop placement, or to be mounted on your booth wall. The deadline to order is Tuesday, February 21.

Lead Retrieval

Exhibitors have the option to order lead retrieval via the Cvent LeadCapture app, which is downloadable to your own device. We strongly suggest ordering the app and downloading it ahead of time. You can find helpful hints on Cvent's Community Forum.

Lead Capture Order Flier


Submissions for optional custom graphics for your booth are due to TriCord by Tuesday, February 21, 2023.
Graphics submitted after this date are subject to a 25% late fee

Your booth will include your logo on the booth header. Additional branding and custom graphics can be ordered via the exhibitor kit, coming soon!

Graphics submission instructions and specifications will be in the TriCord exhibitor kit available soon.

Shipping Overview

Advance Freight Receiving Window: Thursday, February 16–Thursday, March 16, 2023

Please carefully review the shipping information from TriCord and use the appropriate order form, labels, or customs-related documents they require.

Shipping out: Every shipment that ships via the advanced warehouse should also plan to use return labels and be ready to ship back any assets as needed. Anyone that needs help during the dismantling will be served at the Exhibitor Services desk on the show floor. Please coordinate with TriCord.


Exhibitor Badges

Register exhibit staff (not attending conference sessions) with a unique URL that will be emailed to you. No code is necessary. Exhibitor registration is required for those staffing a booth and not attending sessions.

Exhibitor-only registration is separate from sponsor passes that may be part of your sponsorship.

Sponsor Passes

Sponsorship will email your main point of contact the discount code to access any free conference passes included in your agreement.