Saba Iqbal and Daniel Zappala, Brigham Young University
We explore how TikTok content supports individuals facing cyberbullying by analyzing the types of advice shared online. We focus on two key areas: (1) the types of advice provided, such as coping strategies, reporting mechanisms, and peer-driven support and (2) how this informal, community-generated guidance compares to expert recommendations from psychologists and cyber-safety organizations. Using qualitative thematic analysis, we contribute to the understanding of the support strategies shared on TikTok and evaluating its alignment with established expert guidelines.
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