Surfing the Motivation Wave to Create Security Behavior Change

Tuesday, January 16, 2018 - 10:00 am10:30 am

Masha Sedova, Co-Founder, Elevate Security


For decades security awareness programs focused on one dimension: improving people’s security ability. The assumption has been that employees don’t know the correct course of action and that with the right amount of training, they’ll start performing more securely. There is a second dimension that needs to be considered in security behavior change: motivation. This talk will explore how and when to motivate employees to security action. It will also discuss how to "surf" motivation generated by both predictable and unpredictable security events to drive security behavior change in a workforce.

Masha Sedova, Co-Founder, Elevate Security

Masha Sedova is an industry-recognized people-security expert, speaker and trainer focused on engaging people to be key elements of secure organizations. She is the co-founder of Elevate Security delivering a behavioral-science based platform that can measure, motivate, and educate employees on security behaviors that prevent breaches. Before Elevate, Masha Sedova was a security executive at Salesforce where she built and led the security engagement team focused on improving the security mindset of employees, partners and customers. In addition, Masha has been Board member for the National Cyber Security Alliance and regular presenter at conferences such as Blackhat, RSA, ISSA and SANS.

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@inproceedings {208155,
author = {Masha Sedova},
title = {Surfing the Motivation Wave to Create Security Behavior Change},
booktitle = {Enigma 2018 (Enigma 2018)},
year = {2018},
address = {Santa Clara, CA},
url = {},
publisher = {USENIX Association},
month = jan

Presentation Video