USENIX Conference Policies
Google Hacking: Making Competitive Intelligence Work for You
With more than 200 million searches a day, Google offers users a quick and easy solution to finding information with just a flick of a finger. Today, everything from online newspapers to public documents and search engines is being used to perform competitive intelligence analysis, and it's easier than ever. But how much information is truly available? Can it be used against you and your business? Is it possible to use simple, everyday tools like Google to gain—or forfeit—economic advantage over your competitors?
This presentation will examine Google hacking and how today's online search engines can double as competitive intelligence tools. Audience members will learn how, using basic Google tools, they can conduct competitive intelligence searches, analyze their information online, identify leaks, and minimize their business risk.
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author = {Tom Bowers},
title = {Google Hacking: Making Competitive Intelligence Work for You},
year = {2008},
address = {Boston, MA},
publisher = {USENIX Association},
month = jun
}