Mathematical Modeling of Competition in Sponsored Search Market

@inproceedings {267155,
author = {Jerry J. Liu and Dah Ming Chiu},
title = {Mathematical Modeling of Competition in Sponsored Search Market},
booktitle = {2010 Workshop on the Economics of Networks, Systems, and Computation (NetEcon 10)},
year = {2010},
address = {Vancouver, BC},
url = {https://www.usenix.org/conference/netecon10/mathematical-modeling-competition-sponsored-search-market},
publisher = {USENIX Association},
month = oct
}