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Home ยป Detecting Hit Shaving in Click-Through Payment Schemes
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Detecting Hit Shaving in Click-Through Payment Schemes

Authors: 

Michael Reiter, AT&T Labs - Research; Vidod Anupam, Alain Mayer, Bell Labs, Lucent Technologies

Abstract: 

A web user "clicks through" one web site, the referrer, to another web site, the target, if the user follows a hypertext link to the target's site contained in a web page served from the referrer's site. Numerous click-through payment programs have been established on the web, by which (the webmaster of) a target site pays a referrer site for each click through that referrer to the target. However, typically the referrer has no ability to verify that it is paid for every click-through to the target for which it is responsible. Thus, targets can undetectably omit to pay referrers for some number of click-throughs, a practice called hit shaving. In this paper, we explore simple and immediately useful approaches to enable referrers to monitor the number of click-throughs for which they should be paid.

Michael Reiter, AT&T Labs - Research

Vidod Anupam, Bell Labs, Lucent Technologies

Alain Mayer, Bell Labs, Lucent Technologies

BibTeX
@inproceedings {261139,
author = {Michael Reiter, AT\&T Labs - Research and Vidod Anupam and Alain Mayer},
title = {Detecting Hit Shaving in {Click-Through} Payment Schemes},
booktitle = {3rd USENIX Workshop on Electronic Commerce (EC 98)},
year = {1998},
address = {Boston, MA},
url = {https://www.usenix.org/conference/3rd-usenix-workshop-electronic-commerce/detecting-hit-shaving-click-through-payment},
publisher = {USENIX Association},
month = aug,
}
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Links

Paper: 
http://usenix.org/publications/library/proceedings/ec98/full_papers/reiter/reiter.pdf
Paper (HTML): 
http://usenix.org/publications/library/proceedings/ec98/full_papers/reiter/reiter_html/reiter.html
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