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Abstracts - 3rd USENIX Workshop on Electronic Commerce
Sales Promotions on the Internet
Manoj Kumar, Anand Rangachari,
Anant Jhingran, and Rakesh Mohan
IBM T.J. Watson Research Center
Abstract
We describe a sales promotion application for distributing
and redeeming coupons on the Internet during online shopping. Various types
of sales promotions and coupons, and the methods used to target coupons
to select potential buyers are reviewed. Security mechanisms needed to
prevent alterations, duplication, and trading of coupons by customers,
and fraudulent use of manufacturer's coupons by retailers are identified.
An implementation of electronic coupons is described. The impact of coupon
trading and duplication, facilitated by the Internet, on the effectiveness
of sales promotion campaigns is discussed.
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