Check out the new USENIX Web site.

Home About USENIX Events Membership Publications Students
Abstracts - 3rd USENIX Workshop on Electronic Commerce

Sales Promotions on the Internet

Manoj Kumar, Anand Rangachari,
Anant Jhingran, and Rakesh Mohan
IBM T.J. Watson Research Center


We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and trading of coupons by customers, and fraudulent use of manufacturer's coupons by retailers are identified. An implementation of electronic coupons is described. The impact of coupon trading and duplication, facilitated by the Internet, on the effectiveness of sales promotion campaigns is discussed.
  • View the full text of this paper in HTML form and PDF form.

  • If you need the latest Adobe Acrobat Reader, you can download it from Adobe's site.

  • To become a USENIX Member, please see our Membership Information.

?Need help? Use our Contacts page.

Last changed: 9 Apr 2002 ml
Technical Program
Workshop Index