@inproceedings {260369,
	author = {Bernard F. Mathaisel and Timothy S. Simcoe},
	title = {Alliance Ecology: A Key to Multimedia Strategic Success},
	booktitle = {First USENIX Workshop on Electronic Commerce ( First USENIX Workshop on Electronic Commerce)},
	year = {1995},
	address = {New York, NY},
	url = {https://www.usenix.org/conference/first-usenix-workshop-electronic-commerce/alliance-ecology-key-multimedia-strategic},
	publisher = {USENIX Association},
	month = jul
}
