Raise the Curtains: The Effect of Awareness About Targeting on Consumer Attitudes and Purchase Intentions

TitleRaise the Curtains: The Effect of Awareness About Targeting on Consumer Attitudes and Purchase Intentions
Publication TypeConference Paper
Year of Publication2017
AuthorsSamat S, Acquisti A, Babcock L
Conference NameThirteenth Symposium on Usable Privacy and Security (SOUPS 2017)
Date Published07/2017
PublisherUSENIX Association
Conference LocationSanta Clara, CA
ISBN Number978-1-931971-39-3
URLhttps://www.usenix.org/conference/soups2017/technical-sessions/presentation/samat-awareness